Manufacturer’s agency channel encroachment on an online retail platform
Abstract Channel encroachment intensifies competition among channels and changes the relationships within the supply chain. This study examines the manufacturer’s agency channel encroachment decision and its impact when it has already operated a platform reselling channel and a retailer channel on t...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2024-11-01
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| Series: | Scientific Reports |
| Subjects: | |
| Online Access: | https://doi.org/10.1038/s41598-024-79834-w |
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