Intercandidate Facebook Agenda-Building Effect of Webb County Judge Election Campaigns on the US-Mexico Border
Maxwell McCombs proposed a hypothesis that required testing in the digital media. McCombs predicted that the correlation between new media agendas would need to be greatly opposing rather than greatly redundant, like those typically found in traditional media agendas. This study tested McCombs’ hypo...
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| Format: | Article |
| Language: | English |
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Universidad Nacional Autónoma de México
2017-12-01
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| Series: | Norteamérica |
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| Online Access: | https://www.revistanorteamerica.unam.mx/index.php/nam/article/view/282 |
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