Redesigning the Employer Value Proposition in Times of Crisis
Purpose: The purpose of the paper was to explore how the largest companies in Poland responded to the changing socio-political situation (the COVID-19 pandemic, the war in Ukraine, the inflation) in their employer branding communication, with potential candidates for jobs, especially in the aspect...
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Main Author: | Katarzyna Łazorko |
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Format: | Article |
Language: | English |
Published: |
University of Warsaw
2023-01-01
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Series: | European Management Studies |
Subjects: | |
Online Access: | https://press.wz.uw.edu.pl/ems/vol21/iss4/4 |
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