The Impact of Social Media on the Sustainability of Fashion Industry Marketing

In the second decade of the 21st century, there were significant changes in the strategies for implementing marketing campaigns. The fashion industry quickly accepted and improved the ways of conducting marketing campaigns. The market requires quick-changing trends, which is evident both in the rapi...

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Bibliographic Details
Main Authors: Ivana Bolanča Mirković, Katarina Itrić Ivanda, Zdenka Bolanča, Marina Vukoje
Format: Article
Language:English
Published: University North 2025-01-01
Series:Tehnički Glasnik
Subjects:
Online Access:https://hrcak.srce.hr/file/480469
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