The polychotomy of NFT ownership: Motivational heterogeneity and underlying drivers
We investigate the motivations behind non-fungible token (NFT) ownership. Utilizing survey data from NFT owners, we identify four distinct groups based on their primary motivations: (1) Utilizers, who emphasize functional uses; (2) Socializers, motivated by community and networking; (3) Speculators,...
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| Format: | Article |
| Language: | English |
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Elsevier
2024-12-01
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| Series: | Digital Business |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S266695442400019X |
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| _version_ | 1846138463224594432 |
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| author | Lennart Ante |
| author_facet | Lennart Ante |
| author_sort | Lennart Ante |
| collection | DOAJ |
| description | We investigate the motivations behind non-fungible token (NFT) ownership. Utilizing survey data from NFT owners, we identify four distinct groups based on their primary motivations: (1) Utilizers, who emphasize functional uses; (2) Socializers, motivated by community and networking; (3) Speculators, focused on profit potential; and (4) Aesthetes, who appreciate artistic and cultural aspects. Our analysis indicates that individual traits such as risk-taking, impulsivity, and investment knowledge significantly influence group membership. These findings suggest that NFT users are a diverse cohort with varied motivations rather than a homogeneous group. |
| format | Article |
| id | doaj-art-815b17486d8f4b68a2b2b9b548b5f5d4 |
| institution | Kabale University |
| issn | 2666-9544 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Digital Business |
| spelling | doaj-art-815b17486d8f4b68a2b2b9b548b5f5d42024-12-07T08:29:05ZengElsevierDigital Business2666-95442024-12-0142100091The polychotomy of NFT ownership: Motivational heterogeneity and underlying driversLennart Ante0Constructor University, School of Business, Social & Decision Sciences, Germany; Blockchain Research Lab, Germany; Corresponding author at: Constructor University, School of Business, Social & Decision Sciences, Germany.We investigate the motivations behind non-fungible token (NFT) ownership. Utilizing survey data from NFT owners, we identify four distinct groups based on their primary motivations: (1) Utilizers, who emphasize functional uses; (2) Socializers, motivated by community and networking; (3) Speculators, focused on profit potential; and (4) Aesthetes, who appreciate artistic and cultural aspects. Our analysis indicates that individual traits such as risk-taking, impulsivity, and investment knowledge significantly influence group membership. These findings suggest that NFT users are a diverse cohort with varied motivations rather than a homogeneous group.http://www.sciencedirect.com/science/article/pii/S266695442400019XNon-fungible tokens (NFTs)User motivationsBehavioral determinantsDigital asset ownershipCrypto assets |
| spellingShingle | Lennart Ante The polychotomy of NFT ownership: Motivational heterogeneity and underlying drivers Digital Business Non-fungible tokens (NFTs) User motivations Behavioral determinants Digital asset ownership Crypto assets |
| title | The polychotomy of NFT ownership: Motivational heterogeneity and underlying drivers |
| title_full | The polychotomy of NFT ownership: Motivational heterogeneity and underlying drivers |
| title_fullStr | The polychotomy of NFT ownership: Motivational heterogeneity and underlying drivers |
| title_full_unstemmed | The polychotomy of NFT ownership: Motivational heterogeneity and underlying drivers |
| title_short | The polychotomy of NFT ownership: Motivational heterogeneity and underlying drivers |
| title_sort | polychotomy of nft ownership motivational heterogeneity and underlying drivers |
| topic | Non-fungible tokens (NFTs) User motivations Behavioral determinants Digital asset ownership Crypto assets |
| url | http://www.sciencedirect.com/science/article/pii/S266695442400019X |
| work_keys_str_mv | AT lennartante thepolychotomyofnftownershipmotivationalheterogeneityandunderlyingdrivers AT lennartante polychotomyofnftownershipmotivationalheterogeneityandunderlyingdrivers |