The Impact of Government Trust and Government Advertising Believability on Climate Change Government Advertising
This study investigated how consumers perceive government advertising about climate change. The effectiveness of government advertising itself is important, but trust in the government can also affect government advertising as it reflects the government’s philosophy. As a result of a survey of the g...
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| Main Authors: | Jong Woo Jun, Jungryum Kim |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-04-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251330067 |
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