The Impact of Government Trust and Government Advertising Believability on Climate Change Government Advertising

This study investigated how consumers perceive government advertising about climate change. The effectiveness of government advertising itself is important, but trust in the government can also affect government advertising as it reflects the government’s philosophy. As a result of a survey of the g...

Full description

Saved in:
Bibliographic Details
Main Authors: Jong Woo Jun, Jungryum Kim
Format: Article
Language:English
Published: SAGE Publishing 2025-04-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440251330067
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items