The fear of missing out influence on excitement-seeking and the thrill of a sale
Fear of missing out (FOMO), conceptualized from self-determination theory (SDT), is a sense of disconnect from others that produces negative emotions (e.g., anxiety). Social Cognitive Theory of Internet Uses and Gratifications (U&G) explains the development of social media (SM) socio-structural...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2451125 |
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| Summary: | Fear of missing out (FOMO), conceptualized from self-determination theory (SDT), is a sense of disconnect from others that produces negative emotions (e.g., anxiety). Social Cognitive Theory of Internet Uses and Gratifications (U&G) explains the development of social media (SM) socio-structural value systems have created a feedback loop to share content for rewards. We investigate how consumers transfer FOMO to their purchasing behaviors to relieve negative emotions. Moderated meditation path analysis results (N = 873) displayed a direct positive relationship between FOMO with excitement-seeking and deal-seeking. The need for online social feedback (NFOSF) positively mediated these main effects. Connection to community/group, as a moderator, heighted the NFOSF. Results evinced greater connection to a community has a feedback loop to seek and share exciting content. Excitement can also come from the thrill of buying a product on sale. |
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| ISSN: | 2331-1975 |