The Influence of Consumption Purpose on Consumer Preferences for Fruit Attributes: The Moderating Effect of Color Perception
With the increasing awareness of health among residents, consumers are paying more attention to their eating purposes and food safety when choosing fruits. This study aims to explore the impact of eating purpose on consumers’ preferences for fruits and fruit products under the mediation of color per...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-05-01
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| Series: | Foods |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2304-8158/14/11/1902 |
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