The Strategic Adoption of Platform Schemes and Its Impacts on Traditional Distributors: A Case Study of Gree

The Strategic Adoption of Platform Schemes and Its Impacts on Traditional Distributors: A Case Study of Gree

This article is motivated by the challenge of the increasing power of e-commerce compared to traditional commerce. An online retail platform can provide both agency selling and reselling schemes, while the supplier can adopt one scheme or both. For a case study of Gree, we formulate four cases based...

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Bibliographic Details
Main Authors: Houru Hu, Mingxia Li, Sifan Xiao, Zhichao Zhang
Format: Article
Language:English
Published: MDPI AG 2025-05-01
Series:Mathematics
Subjects:
platform schemes
agency selling
game theory
traditional distributor
supply chain management
Online Access:https://www.mdpi.com/2227-7390/13/10/1591
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