Religiosity, Digital Marketing And Decision To Become A Bank Syariah Indonesia Customer: Motivation As Moderation
This study aims to analyze the influence of religiosity and digital marketing on Generation Z's decision to become customers of Bank Syariah Indonesia, with motivation as a moderating variable. This quantitative study uses primary data in the form of questionnaires. The population of this study...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
PPPM Sekolah Tinggi Ilmu Ekonomi (STIE) Syariah Bengkalis
2024-12-01
|
| Series: | Iqtishaduna: Jurnal Ilmiah Ekonomi Kita |
| Subjects: | |
| Online Access: | https://ejournal.stiesyariahbengkalis.ac.id/index.php/iqtishaduna/article/view/1964 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|