Addressing Socioeconomic Challenges Through Usage of Social Commerce in Business: A Social Network Theory and TAM Model Perspectives for Self-Help Groups
Information and communication technologies like social commerce have empowered self-help groups and micro-entrepreneurs to bridge socioeconomic challenges. These technologies help them to reduce the complexity of the task, improve accessibility, eliminate intermediaries, and break conventional barr...
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| Main Authors: | Dr. Mahasweta Saha, Subhadip Mitra |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
The Academic Research and Publishing UG (i. G.) (AR&P) LLC
2025-07-01
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| Series: | SocioEconomic Challenges |
| Subjects: | |
| Online Access: | https://armgpublishing.com/wp-content/uploads/2025/07/SEC_2_2025_14.pdf
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