Assessing the impact of community-based homestay experiences on tourist loyalty in sustainable rural tourism development
Abstract In the context of community-based tourism, this study investigates the determinants of tourist loyalty to homestays, with a focus on sustainable rural tourism development in China. Using the stimulus–organism–response (SOR) framework, we propose a conceptual model to examine how connected e...
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| Format: | Article |
| Language: | English |
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Nature Portfolio
2025-01-01
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| Series: | Scientific Reports |
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| Online Access: | https://doi.org/10.1038/s41598-024-84075-y |
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| author | Qiwen Dai Jinglian Chen Yanqiao Zheng |
| author_facet | Qiwen Dai Jinglian Chen Yanqiao Zheng |
| author_sort | Qiwen Dai |
| collection | DOAJ |
| description | Abstract In the context of community-based tourism, this study investigates the determinants of tourist loyalty to homestays, with a focus on sustainable rural tourism development in China. Using the stimulus–organism–response (SOR) framework, we propose a conceptual model to examine how connected experiences influence tourist emotions and, in turn, their loyalty. Data were gathered through onsite surveys of tourists, and structural equation modeling was applied to assess the relationships between key variables. The analysis reveals that tourists’ emotions mediate the effect of connected experiences on loyalty, while the unique local characteristics of homestays significantly moderate the link between emotions and loyalty. These findings provide valuable insights for policymakers and practitioners aiming to enhance the sustainability of rural tourism through strategic management of community-based homestays. |
| format | Article |
| id | doaj-art-7e58ab26baf34c29b0b638732059b0db |
| institution | Kabale University |
| issn | 2045-2322 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Nature Portfolio |
| record_format | Article |
| series | Scientific Reports |
| spelling | doaj-art-7e58ab26baf34c29b0b638732059b0db2025-01-05T12:16:15ZengNature PortfolioScientific Reports2045-23222025-01-0115111510.1038/s41598-024-84075-yAssessing the impact of community-based homestay experiences on tourist loyalty in sustainable rural tourism developmentQiwen Dai0Jinglian Chen1Yanqiao Zheng2School of Economics and Management, Guangxi Normal UniversitySchool of Economics and Management, Guangxi Normal UniversityInstitute of Population and Labor Economics, Chinese Academy of Social ScienceAbstract In the context of community-based tourism, this study investigates the determinants of tourist loyalty to homestays, with a focus on sustainable rural tourism development in China. Using the stimulus–organism–response (SOR) framework, we propose a conceptual model to examine how connected experiences influence tourist emotions and, in turn, their loyalty. Data were gathered through onsite surveys of tourists, and structural equation modeling was applied to assess the relationships between key variables. The analysis reveals that tourists’ emotions mediate the effect of connected experiences on loyalty, while the unique local characteristics of homestays significantly moderate the link between emotions and loyalty. These findings provide valuable insights for policymakers and practitioners aiming to enhance the sustainability of rural tourism through strategic management of community-based homestays.https://doi.org/10.1038/s41598-024-84075-yCommunity-based tourismTourist loyaltyRural tourismStructural equation modeling |
| spellingShingle | Qiwen Dai Jinglian Chen Yanqiao Zheng Assessing the impact of community-based homestay experiences on tourist loyalty in sustainable rural tourism development Scientific Reports Community-based tourism Tourist loyalty Rural tourism Structural equation modeling |
| title | Assessing the impact of community-based homestay experiences on tourist loyalty in sustainable rural tourism development |
| title_full | Assessing the impact of community-based homestay experiences on tourist loyalty in sustainable rural tourism development |
| title_fullStr | Assessing the impact of community-based homestay experiences on tourist loyalty in sustainable rural tourism development |
| title_full_unstemmed | Assessing the impact of community-based homestay experiences on tourist loyalty in sustainable rural tourism development |
| title_short | Assessing the impact of community-based homestay experiences on tourist loyalty in sustainable rural tourism development |
| title_sort | assessing the impact of community based homestay experiences on tourist loyalty in sustainable rural tourism development |
| topic | Community-based tourism Tourist loyalty Rural tourism Structural equation modeling |
| url | https://doi.org/10.1038/s41598-024-84075-y |
| work_keys_str_mv | AT qiwendai assessingtheimpactofcommunitybasedhomestayexperiencesontouristloyaltyinsustainableruraltourismdevelopment AT jinglianchen assessingtheimpactofcommunitybasedhomestayexperiencesontouristloyaltyinsustainableruraltourismdevelopment AT yanqiaozheng assessingtheimpactofcommunitybasedhomestayexperiencesontouristloyaltyinsustainableruraltourismdevelopment |