An investigation of determinants of green consumption behavior: An extended theory of planned behavior
Drawing upon the Theory of Planned Behavior, this research endeavors to delve into the multifarious determinants of green consumption behavior. It extends the traditional Theory of Planned Behavior framework by incorporating information intervention and social trust factors, constructing a comprehen...
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| Main Authors: | Xiaoyu Zhao, Lidong Fan, Yuan Xu |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-02-01
|
| Series: | Innovation and Green Development |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2949753124000754 |
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