An investigation of determinants of green consumption behavior: An extended theory of planned behavior

Drawing upon the Theory of Planned Behavior, this research endeavors to delve into the multifarious determinants of green consumption behavior. It extends the traditional Theory of Planned Behavior framework by incorporating information intervention and social trust factors, constructing a comprehen...

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Bibliographic Details
Main Authors: Xiaoyu Zhao, Lidong Fan, Yuan Xu
Format: Article
Language:English
Published: Elsevier 2025-02-01
Series:Innovation and Green Development
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2949753124000754
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