The impact of social ties on customer loyalty: Mediating effects of satisfaction and moderating commitment
Social bonding tactics help companies and their customers develop friendships by focusing, maintaining relationships, and interacting personally. This study was conducted to determine whether consumer satisfaction is an effective mediator in the relationship between trust, brand image and social tie...
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2024-12-01
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| Series: | Innovative Marketing |
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| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21281/IM_2024_04_Juharsah.pdf |
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