STRATEGI YANG DIGUNAKAN INDO MARKETING SOLUTION UNTUK MENCIPTAKAN BRAND AWARENESS MAJALAH LAHAP

Brand Awareness is one way of branding strategy that can create emotional connection. The aim of this qualitative research is to determine the appropriate strategies for Indo Marketing Solution to improve the brand awareness of Lahap magazine. The informants of this study include Magdalena, Wendo, a...

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Bibliographic Details
Main Author: Ellora Oktavia
Format: Article
Language:Indonesian
Published: Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya 2016-04-01
Series:Jurnal Performa
Online Access:https://journal.uc.ac.id/index.php/performa/article/view/97
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