An Exploration into the Drivers of Social Media Usage among MSME Handicraft Entrepreneurs

An Exploration into the Drivers of Social Media Usage among MSME Handicraft Entrepreneurs

Being an essential component of Micro, Small, and Medium Enterprises (MSMEs), the emergence of social media in marketing is critical in attempting to make handicraft product businesses more financially viable. This study aims to explore the adoption of social media marketing by MSME handicraft entr...

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Bibliographic Details
Main Authors: Susana William Jalil, Nurfazlina Haris, Lennora Putit, Awang Rozaimie Awang Shuib
Format: Article
Language:English
Published: UiTM Press 2022-06-01
Series:Journal of International Business, Economics and Entrepreneurship
Subjects:
Micro Small and Medium Enterprises (MSMEs), Social Commerce, Social Media Marketing, Adoption, Performance, Handicraft Entrepreneurs, Sarawak
Online Access:https://journal.uitm.edu.my/ojs/index.php/JIBE/article/view/1163
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https://journal.uitm.edu.my/ojs/index.php/JIBE/article/view/1163

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