Perceived Value’s Impact on Parent-Teacher Relationship among Preschool Parents: Mediating Roles of Service Quality and Social Media Use

This study examines how parents’ perceived value influences the parent-teacher relationship in Taiwanese preschools, with service quality and social media use serving as mediating factors. A questionnaire-based survey was conducted, and data were analyzed using partial least squares structural equat...

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Main Authors: Hua-Chen Lo, Tzu-Hua Wang, Ru-Si Chen
Format: Article
Language:English
Published: SAGE Publishing 2025-04-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440251334942
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author Hua-Chen Lo
Tzu-Hua Wang
Ru-Si Chen
author_facet Hua-Chen Lo
Tzu-Hua Wang
Ru-Si Chen
author_sort Hua-Chen Lo
collection DOAJ
description This study examines how parents’ perceived value influences the parent-teacher relationship in Taiwanese preschools, with service quality and social media use serving as mediating factors. A questionnaire-based survey was conducted, and data were analyzed using partial least squares structural equation modeling (PLS-SEM) to test both the measurement and structural models. The results confirm the proposed hypotheses and show that perceived value significantly shapes the parent-teacher relationship. In addition, service quality and social media use were found to fully mediate the relationship between perceived value and parent-teacher interaction. This study presents a comprehensive model of the factors influencing parent-teacher relationship in Taiwanese preschools. By highlighting the role of service quality and social media as mediators, the findings highlight the importance of improving communication and service delivery to enhance parent-teacher collaboration and ultimately foster stronger preschool partnerships. This study explores parents’ consideration of how perceived value affects the parent-teacher relationship in Taiwanese preschools, including service quality and social media use as mediating factors. Using a robust analytical framework, particularly partial least squares, we rigorously tested the measurement and structural models in the questionnaire. Our results confirm the hypotheses and reveal complex dynamics in Taiwanese preschool education. Our findings highlight the role of perceived value in shaping parents’ views of the parent-teacher relationship. Supported by a multiple mediation model, service quality and social media use act as mediators, indicating that perceived value significantly influences the parent-teacher relationship through full mediation. The study provides a comprehensive model for understanding and improving parent-teacher interactions, highlighting the benefits of improving communication, service delivery, and overall satisfaction. Insights from this research aim to improve preschool partnerships, foster a more collaborative environment, and increase educational services for the benefit of both parents and preschool educators.
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spelling doaj-art-7bd98cbc3fb448c48130b22b5e901b592025-08-20T03:52:24ZengSAGE PublishingSAGE Open2158-24402025-04-011510.1177/21582440251334942Perceived Value’s Impact on Parent-Teacher Relationship among Preschool Parents: Mediating Roles of Service Quality and Social Media UseHua-Chen Lo0Tzu-Hua Wang1Ru-Si Chen2National Tsing Hua University, Hsinchu, Taiwan, R.O.CNational Tsing Hua University, Hsinchu, Taiwan, R.O.CMinghsin University of Science and Technology, Xinfeng Hsinchu, Taiwan, R.O.CThis study examines how parents’ perceived value influences the parent-teacher relationship in Taiwanese preschools, with service quality and social media use serving as mediating factors. A questionnaire-based survey was conducted, and data were analyzed using partial least squares structural equation modeling (PLS-SEM) to test both the measurement and structural models. The results confirm the proposed hypotheses and show that perceived value significantly shapes the parent-teacher relationship. In addition, service quality and social media use were found to fully mediate the relationship between perceived value and parent-teacher interaction. This study presents a comprehensive model of the factors influencing parent-teacher relationship in Taiwanese preschools. By highlighting the role of service quality and social media as mediators, the findings highlight the importance of improving communication and service delivery to enhance parent-teacher collaboration and ultimately foster stronger preschool partnerships. This study explores parents’ consideration of how perceived value affects the parent-teacher relationship in Taiwanese preschools, including service quality and social media use as mediating factors. Using a robust analytical framework, particularly partial least squares, we rigorously tested the measurement and structural models in the questionnaire. Our results confirm the hypotheses and reveal complex dynamics in Taiwanese preschool education. Our findings highlight the role of perceived value in shaping parents’ views of the parent-teacher relationship. Supported by a multiple mediation model, service quality and social media use act as mediators, indicating that perceived value significantly influences the parent-teacher relationship through full mediation. The study provides a comprehensive model for understanding and improving parent-teacher interactions, highlighting the benefits of improving communication, service delivery, and overall satisfaction. Insights from this research aim to improve preschool partnerships, foster a more collaborative environment, and increase educational services for the benefit of both parents and preschool educators.https://doi.org/10.1177/21582440251334942
spellingShingle Hua-Chen Lo
Tzu-Hua Wang
Ru-Si Chen
Perceived Value’s Impact on Parent-Teacher Relationship among Preschool Parents: Mediating Roles of Service Quality and Social Media Use
SAGE Open
title Perceived Value’s Impact on Parent-Teacher Relationship among Preschool Parents: Mediating Roles of Service Quality and Social Media Use
title_full Perceived Value’s Impact on Parent-Teacher Relationship among Preschool Parents: Mediating Roles of Service Quality and Social Media Use
title_fullStr Perceived Value’s Impact on Parent-Teacher Relationship among Preschool Parents: Mediating Roles of Service Quality and Social Media Use
title_full_unstemmed Perceived Value’s Impact on Parent-Teacher Relationship among Preschool Parents: Mediating Roles of Service Quality and Social Media Use
title_short Perceived Value’s Impact on Parent-Teacher Relationship among Preschool Parents: Mediating Roles of Service Quality and Social Media Use
title_sort perceived value s impact on parent teacher relationship among preschool parents mediating roles of service quality and social media use
url https://doi.org/10.1177/21582440251334942
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