Encouraging water-saving behavior during a “Moment of Change”: the efficacy of implementation intentions on water conservation during the transition to university

Encouraging water-saving behavior during a “Moment of Change”: the efficacy of implementation intentions on water conservation during the transition to university

Water saving behavior is of substantial importance in climate change mitigation and resilience, including reducing time spent in the shower. However, water use is, for many, a strong habit, and, as such, incorporating new water saving behaviors into one's domestic routines may be unsuccessful....

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Bibliographic Details
Main Authors: Kaloyan Mitev, Freya Rennison, Paul Haggar, Rebecca Hafner, Alice Lowe, Lorraine Whitmarsh
Format: Article
Language:English
Published: Frontiers Media S.A. 2024-11-01
Series:Frontiers in Psychology
Subjects:
water use
university student
moment of change
habit discontinuity
implementation intention
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2024.1465696/full
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https://www.frontiersin.org/articles/10.3389/fpsyg.2024.1465696/full

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