The Influence of Product Quality and Electronic Word of Mouth on Customer Loyalty in Skincare Products at Sociolla Cirebon
The skincare industry is undergoing a swift transformation, driven by advancements in active ingredients and technology, resulting in fierce competition as new brands emerge. In this digital landscape, product quality and Electronic Word of Mouth (e-WOM) serve as pivotal forces in cultivating custom...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Collaboration Community (RCC)
2025-06-01
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| Series: | International Journal of Business, Economics, and Social Development |
| Subjects: | |
| Online Access: | https://journal.rescollacomm.com/index.php/ijbesd/article/view/908 |
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