The Mechanism Through Which Corporate Social Responsibility (CSR) Affects Customer Patronage of Manufacturing Companies: Modeling the Mediating Role of Corporate Reputation and the Moderating Role of Customer Awareness of CSR Activities
Despite the growing body of studies exploring the effect of corporate social responsibility (CSR) on business outcomes, there is still limited understanding of the mechanism through which CSR activities affect customer patronage (CP). This study modeled the mediating role of corporate reputation (CR...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2024-12-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440241305320 |
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