A Systematic Literature Review on the Negative Impacts of AI-Generated Virtual Digital Humans
AI-generated virtual digital humans are profoundly reshaping digital innovation and consumer ecosystems. However, the dynamic evolution of their application scenarios, inherent conceptual ambiguities, and continuously advancing technological features may collectively engender negative consumer perce...
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| Format: | Article |
| Language: | English |
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IEEE
2025-01-01
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| Series: | IEEE Access |
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| Online Access: | https://ieeexplore.ieee.org/document/10975762/ |
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| _version_ | 1849313296342056960 |
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| author | Yongzhong Yang Shihui Li Shuoli Qiu |
| author_facet | Yongzhong Yang Shihui Li Shuoli Qiu |
| author_sort | Yongzhong Yang |
| collection | DOAJ |
| description | AI-generated virtual digital humans are profoundly reshaping digital innovation and consumer ecosystems. However, the dynamic evolution of their application scenarios, inherent conceptual ambiguities, and continuously advancing technological features may collectively engender negative consumer perceptions. It is imperative to systematically examine the comprehensive impact, inherent technological limitations, and emergent challenges associated with virtual digital humans. Employing the Theory, Context, Characteristics, and Metrics (TCCM) analytical framework, this study conducts a systematic review of 51 authoritative journal articles published through January 2025. The findings reveal the negative effects of AI-generated virtual digital humans on consumers and compare the relationship between hallucinations and serendipity. Additionally, this study further explores the dimensions of assessing these negative impacts. Finally, we outline the potential avenues for future research. |
| format | Article |
| id | doaj-art-78dcbb113f1e40aa9a9d02bc35dc1dba |
| institution | Kabale University |
| issn | 2169-3536 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | IEEE |
| record_format | Article |
| series | IEEE Access |
| spelling | doaj-art-78dcbb113f1e40aa9a9d02bc35dc1dba2025-08-20T03:52:48ZengIEEEIEEE Access2169-35362025-01-0113800478006210.1109/ACCESS.2025.356404110975762A Systematic Literature Review on the Negative Impacts of AI-Generated Virtual Digital HumansYongzhong Yang0Shihui Li1https://orcid.org/0000-0002-7671-4566Shuoli Qiu2https://orcid.org/0009-0000-7045-4460Business School, Sichuan University, Chengdu, Sichuan, ChinaBusiness School, Sichuan University, Chengdu, Sichuan, ChinaDepartment of Sports and Physical Education, Sichuan University, Chengdu, Sichuan, ChinaAI-generated virtual digital humans are profoundly reshaping digital innovation and consumer ecosystems. However, the dynamic evolution of their application scenarios, inherent conceptual ambiguities, and continuously advancing technological features may collectively engender negative consumer perceptions. It is imperative to systematically examine the comprehensive impact, inherent technological limitations, and emergent challenges associated with virtual digital humans. Employing the Theory, Context, Characteristics, and Metrics (TCCM) analytical framework, this study conducts a systematic review of 51 authoritative journal articles published through January 2025. The findings reveal the negative effects of AI-generated virtual digital humans on consumers and compare the relationship between hallucinations and serendipity. Additionally, this study further explores the dimensions of assessing these negative impacts. Finally, we outline the potential avenues for future research.https://ieeexplore.ieee.org/document/10975762/AI-generated virtual digital humansnegative impactsconsumer behaviorhallucinationserendipity |
| spellingShingle | Yongzhong Yang Shihui Li Shuoli Qiu A Systematic Literature Review on the Negative Impacts of AI-Generated Virtual Digital Humans IEEE Access AI-generated virtual digital humans negative impacts consumer behavior hallucination serendipity |
| title | A Systematic Literature Review on the Negative Impacts of AI-Generated Virtual Digital Humans |
| title_full | A Systematic Literature Review on the Negative Impacts of AI-Generated Virtual Digital Humans |
| title_fullStr | A Systematic Literature Review on the Negative Impacts of AI-Generated Virtual Digital Humans |
| title_full_unstemmed | A Systematic Literature Review on the Negative Impacts of AI-Generated Virtual Digital Humans |
| title_short | A Systematic Literature Review on the Negative Impacts of AI-Generated Virtual Digital Humans |
| title_sort | systematic literature review on the negative impacts of ai generated virtual digital humans |
| topic | AI-generated virtual digital humans negative impacts consumer behavior hallucination serendipity |
| url | https://ieeexplore.ieee.org/document/10975762/ |
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