A Systematic Literature Review on the Negative Impacts of AI-Generated Virtual Digital Humans

AI-generated virtual digital humans are profoundly reshaping digital innovation and consumer ecosystems. However, the dynamic evolution of their application scenarios, inherent conceptual ambiguities, and continuously advancing technological features may collectively engender negative consumer perce...

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Main Authors: Yongzhong Yang, Shihui Li, Shuoli Qiu
Format: Article
Language:English
Published: IEEE 2025-01-01
Series:IEEE Access
Subjects:
Online Access:https://ieeexplore.ieee.org/document/10975762/
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author Yongzhong Yang
Shihui Li
Shuoli Qiu
author_facet Yongzhong Yang
Shihui Li
Shuoli Qiu
author_sort Yongzhong Yang
collection DOAJ
description AI-generated virtual digital humans are profoundly reshaping digital innovation and consumer ecosystems. However, the dynamic evolution of their application scenarios, inherent conceptual ambiguities, and continuously advancing technological features may collectively engender negative consumer perceptions. It is imperative to systematically examine the comprehensive impact, inherent technological limitations, and emergent challenges associated with virtual digital humans. Employing the Theory, Context, Characteristics, and Metrics (TCCM) analytical framework, this study conducts a systematic review of 51 authoritative journal articles published through January 2025. The findings reveal the negative effects of AI-generated virtual digital humans on consumers and compare the relationship between hallucinations and serendipity. Additionally, this study further explores the dimensions of assessing these negative impacts. Finally, we outline the potential avenues for future research.
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spelling doaj-art-78dcbb113f1e40aa9a9d02bc35dc1dba2025-08-20T03:52:48ZengIEEEIEEE Access2169-35362025-01-0113800478006210.1109/ACCESS.2025.356404110975762A Systematic Literature Review on the Negative Impacts of AI-Generated Virtual Digital HumansYongzhong Yang0Shihui Li1https://orcid.org/0000-0002-7671-4566Shuoli Qiu2https://orcid.org/0009-0000-7045-4460Business School, Sichuan University, Chengdu, Sichuan, ChinaBusiness School, Sichuan University, Chengdu, Sichuan, ChinaDepartment of Sports and Physical Education, Sichuan University, Chengdu, Sichuan, ChinaAI-generated virtual digital humans are profoundly reshaping digital innovation and consumer ecosystems. However, the dynamic evolution of their application scenarios, inherent conceptual ambiguities, and continuously advancing technological features may collectively engender negative consumer perceptions. It is imperative to systematically examine the comprehensive impact, inherent technological limitations, and emergent challenges associated with virtual digital humans. Employing the Theory, Context, Characteristics, and Metrics (TCCM) analytical framework, this study conducts a systematic review of 51 authoritative journal articles published through January 2025. The findings reveal the negative effects of AI-generated virtual digital humans on consumers and compare the relationship between hallucinations and serendipity. Additionally, this study further explores the dimensions of assessing these negative impacts. Finally, we outline the potential avenues for future research.https://ieeexplore.ieee.org/document/10975762/AI-generated virtual digital humansnegative impactsconsumer behaviorhallucinationserendipity
spellingShingle Yongzhong Yang
Shihui Li
Shuoli Qiu
A Systematic Literature Review on the Negative Impacts of AI-Generated Virtual Digital Humans
IEEE Access
AI-generated virtual digital humans
negative impacts
consumer behavior
hallucination
serendipity
title A Systematic Literature Review on the Negative Impacts of AI-Generated Virtual Digital Humans
title_full A Systematic Literature Review on the Negative Impacts of AI-Generated Virtual Digital Humans
title_fullStr A Systematic Literature Review on the Negative Impacts of AI-Generated Virtual Digital Humans
title_full_unstemmed A Systematic Literature Review on the Negative Impacts of AI-Generated Virtual Digital Humans
title_short A Systematic Literature Review on the Negative Impacts of AI-Generated Virtual Digital Humans
title_sort systematic literature review on the negative impacts of ai generated virtual digital humans
topic AI-generated virtual digital humans
negative impacts
consumer behavior
hallucination
serendipity
url https://ieeexplore.ieee.org/document/10975762/
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