Assessing user preferences and competitive strategies of Gojek and Grab in ASEAN’s ride-hailing market
Along with the development of current economic patterns, digital platforms provide infrastructure to facilitate interaction between users. One example is a ride-hailing platform that allows interaction between users who may never have met. This study aims to determine the criteria, sub-criteria, and...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2024-12-01
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| Series: | Innovative Marketing |
| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21341/IM_2025_01_Kurniawan.pdf |
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