FACTORS AFFECTING CONSUMER'S BEHAVIOUR ON PURCHASING AND CONSUMPTION OF FOOD PRODUCTS
Study of consumer’s behaviour is important in developing marketing strategy. Consumer behaviour refers to the attitude that the consumer shows during the search, purchase and consumption of a certain product. According to literatures, correlated factors such as; economic, cultural, and psychological...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Agricultural Sciences and Veterinary Medicine, Bucharest
2019-01-01
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| Series: | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| Online Access: | https://managementjournal.usamv.ro/pdf/vol.19_1/Art28.pdf |
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