INFLUENCE OF ENVIRONMENTAL ATTITUDES IN IRANIAN ECOTOURIST BEHAVIOUR

INFLUENCE OF ENVIRONMENTAL ATTITUDES IN IRANIAN ECOTOURIST BEHAVIOUR

This study investigates the effects of environmental attitudes on pro-environmental behavior. A conceptual model examines the structural relations among environmental attitude, concern, value and knowledge towards pro environmental behavior of ecotourist. 439 Iranian ecotourists from Mashhad mounta...

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Bibliographic Details
Main Authors: Samaneh Motamedi-Barabadi, Fernando Almeida-García, Rafael Cortés-Macías
Format: Article
Language:English
Published: Universidad de Murcia 2023-12-01
Series:Cuadernos de Turismo
Subjects:
Pro-environmental behavior; Environmental attitudes; Environmental values; environmental knowledge; Iranian ecotourist; structural equation model
Online Access:https://revistas.um.es/turismo/article/view/593641
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Summary:This study investigates the effects of environmental attitudes on pro-environmental behavior. A conceptual model examines the structural relations among environmental attitude, concern, value and knowledge towards pro environmental behavior of ecotourist. 439 Iranian ecotourists from Mashhad mountains were randomly surveyed. This study uses the structural equation model (SEM) to evaluate the factor that influence the pro-environmental behaviors. Results shows that pro-environmental concern, anthropocentric and ecocentric environmental attitude has a significant  influence on pro-environmental behavior.
ISSN:1139-7861
1989-4635

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