Les symboles bibliques dans la publicité : développement, contextes, conflits
For about three decades, advertisement has been using, implicitly or explicitly, biblical and Christian quotes. It diverts them or turn them into metaphors in playful, evocative, or humoristic ways. This study will analyze a certain number of examples, from France and Germany essentially, and will f...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Université du Québec à Montréal
2022-10-01
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| Series: | Communiquer |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communiquer/9513 |
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