The mediating effect of customer trust of E-WOM and online customer reviews impacting purchase decision of household electronic products at a marketplace: evidence from Indonesia
This study aims to evaluate and assess the impact of online customer reviews and electronic word-of-mouth on consumer trust and how these factors influence consumers’ decisions to purchase household electronic products on A marketplace. The study employs a quantitative path analysis methodology. The...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2025.2503093 |
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