Role of Regions in Shaping Consumer Landscape in Large Markets
This paper investigates the influence of regional diversity on consumer characteristics in large markets, using China as a case study. The study aims to explore how regional cultural values and consumer traits vary across different regions and proposes a regionally tailored approach to marketing str...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The Historical Society of Southern Primorska Koper
2025-03-01
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| Series: | Annales, Series Historia et Sociologia |
| Subjects: | |
| Online Access: | https://publ.zdjp.si/index.php/ashs/article/view/122 |
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