Exploring Apparel E-Commerce Unethical Return Experience: A Cross-Country Study

This study examines the relationships between socio-demographic factors, purchase frequency, internet expertise, and unethical return behavior in apparel e-commerce, with a particular focus on the act of wardrobing—wearing and then returning used apparel. The research involved a survey of 1026 onlin...

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Bibliographic Details
Main Authors: José Magano, Jana Turčinkova, Mário C. Santos, Roxana Correia, Mikhail Serebriannikov
Format: Article
Language:English
Published: MDPI AG 2024-10-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
Online Access:https://www.mdpi.com/0718-1876/19/4/127
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