L’eau des riches
Should marketing and advertising be seen as possible forms of cosmopolitanism? This article offers an analysis of methods of selling and distributing Perrier bottled water, sold internationally in the name of a national particularity—a characteristically French style and snobbery that gives it its m...
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| Format: | Article |
| Language: | fra |
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Laboratoire d'Ethnologie et de Sociologie Comparative
2015-05-01
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| Series: | Ateliers d'Anthropologie |
| Subjects: | |
| Online Access: | https://journals.openedition.org/ateliers/9802 |
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