The Whistles of George Wallace: Gender and Emotions in the 1968 Presidential Campaign

Gender and emotions are important factors in the rise of modern U.S. conservatism. This article examines the 1968 presidential election as a pivotal moment in the development of the New Right. During that campaign, George Wallace practiced a masculine political style that evoked an emotional respons...

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Main Author: Maarten Zwiers
Format: Article
Language:English
Published: European Association for American Studies 2019-03-01
Series:European Journal of American Studies
Subjects:
Online Access:https://journals.openedition.org/ejas/14454
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author Maarten Zwiers
author_facet Maarten Zwiers
author_sort Maarten Zwiers
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description Gender and emotions are important factors in the rise of modern U.S. conservatism. This article examines the 1968 presidential election as a pivotal moment in the development of the New Right. During that campaign, George Wallace practiced a masculine political style that evoked an emotional response from anxious voters who felt alienated and angry. Wallace set the stage for a conservative political strategy that remains effective until this day.
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institution Kabale University
issn 1991-9336
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publishDate 2019-03-01
publisher European Association for American Studies
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series European Journal of American Studies
spelling doaj-art-71d71f4a27a84f40bcd107b4e1b4b2762025-01-06T09:08:58ZengEuropean Association for American StudiesEuropean Journal of American Studies1991-93362019-03-0114110.4000/ejas.14454The Whistles of George Wallace: Gender and Emotions in the 1968 Presidential CampaignMaarten ZwiersGender and emotions are important factors in the rise of modern U.S. conservatism. This article examines the 1968 presidential election as a pivotal moment in the development of the New Right. During that campaign, George Wallace practiced a masculine political style that evoked an emotional response from anxious voters who felt alienated and angry. Wallace set the stage for a conservative political strategy that remains effective until this day.https://journals.openedition.org/ejas/14454conservatismgenderpopulismmasculinityemotionsU.S. South
spellingShingle Maarten Zwiers
The Whistles of George Wallace: Gender and Emotions in the 1968 Presidential Campaign
European Journal of American Studies
conservatism
gender
populism
masculinity
emotions
U.S. South
title The Whistles of George Wallace: Gender and Emotions in the 1968 Presidential Campaign
title_full The Whistles of George Wallace: Gender and Emotions in the 1968 Presidential Campaign
title_fullStr The Whistles of George Wallace: Gender and Emotions in the 1968 Presidential Campaign
title_full_unstemmed The Whistles of George Wallace: Gender and Emotions in the 1968 Presidential Campaign
title_short The Whistles of George Wallace: Gender and Emotions in the 1968 Presidential Campaign
title_sort whistles of george wallace gender and emotions in the 1968 presidential campaign
topic conservatism
gender
populism
masculinity
emotions
U.S. South
url https://journals.openedition.org/ejas/14454
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