Management Instruments for New Product Development (NPD), Customers' Satisfaction and Loyalty
The objective of this paper is to examine the existing body of knowledge regarding the introduction of new products to the market, along with the factors that contribute to the launch's success. Considerable research has been devoted to examining the successes and failures of novel product dev...
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| Format: | Article |
| Language: | English |
| Published: |
International Research Alliance for Sustainable Development - iRASD
2024-03-01
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| Series: | iRASD Journal of Management |
| Subjects: | |
| Online Access: | https://www.journals.internationalrasd.org/index.php/jom/article/view/2166 |
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