Big Data Insights into Coastal Tourism: Analyzing Customer Satisfaction at Egyptian Red Sea Dive Resorts

This research aims to explore the relationship between customer satisfaction and various extracted factors at dive resorts in the Red Sea, Egypt, utilizing a hybrid methodology of descriptive and diagnostic analytics applied to online review data. Employing techniques such as KH coder for text analy...

Full description

Saved in:
Bibliographic Details
Main Authors: Yinai Zhong, Angellie Williady, Narariya Dita Handani, Hak-Seon Kim
Format: Article
Language:English
Published: MDPI AG 2024-10-01
Series:Tourism and Hospitality
Subjects:
Online Access:https://www.mdpi.com/2673-5768/5/4/56
Tags: Add Tag
No Tags, Be the first to tag this record!