Digital Marketing for Public Sector Services – The Traffic Safety Experience in the United Arab Emirates-
This research paper aims to highlight the importance of using digital marketing in public sector organizations, with particular attention to public security institutions in providing their services and effectively communicate safety awareness messages and persuading the public of their importance....
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| Main Author: | |
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| Format: | Article |
| Language: | Arabic |
| Published: |
University of Boumerdes
2024-12-01
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| Series: | المجلة الدولية للأداء الاقتصادي |
| Subjects: | |
| Online Access: | https://www.ijep.dz/index.php/IJEP/article/view/330 |
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