SEE IT, LIKE IT, BUY IT! HEDONIC SHOPPING MOTIVATIONS AND IMPULSE BUYING
The purpose of this study is to examine the influence of six broad categories of hedonic shopping motivations (adventure, gratification, role, value, social, and idea shopping) and fashion consciousness on consumers’ impulse buying behavior. The online questionnaire was created using LimeSurvey, a...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics, University of Tuzla
2011-05-01
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| Series: | Economic Review |
| Subjects: | |
| Online Access: | http://er.ef.untz.ba/index.php/er/article/view/189 |
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