Functional-pragmatic potential of speech act variation in advertising discourse
Introduction. The dominant illocutionary goal of institutional advertising discourse is to exercise a suggestive (implicit) influence on a wide range of recipients. An urgent task of modern discourse is to determine a basic list of speech act alternations to ensure the perlocutionary effect necessar...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
North-Caucasus Federal University
2024-09-01
|
| Series: | Гуманитарные и юридические исследования |
| Subjects: | |
| Online Access: | https://humanitieslaw.ncfu.ru/jour/article/view/1431 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|