Customer relationship intensity and their tolerance towards purported brand scandals negatively influencing perceived CSR in consumer electronics industry

Customer relationship intensity and their tolerance towards purported brand scandals negatively influencing perceived CSR in consumer electronics industry

This study investigates associations between customer relationship intensity and their tolerance towards purported brand scandals in the consumer electronics industry, which are believed to have a negative impact on the brand’s Corporate Social Responsibilities (CSR). The tolerance towards purported...

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Bibliographic Details
Main Authors: Petra Martiskova, Robert Jeyakumar Nathan, Roman Svec, Petra Vysusilova, Kamil Picha
Format: Article
Language:English
Published: Elsevier 2025-12-01
Series:Sustainable Futures
Subjects:
Scandal tolerance
Repurchase intention
Consumer electronics brand
Customer relationship intensity
Online Access:http://www.sciencedirect.com/science/article/pii/S2666188825007282
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http://www.sciencedirect.com/science/article/pii/S2666188825007282

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