Are the functionality of website and logistics systems driving e-customer satisfaction in South Africa
Although online shopping has increased globally, South Africa (SA) still lags behind developed countries in the adoption of online shopping. This study aimed at determining which online shopping system functionalities drive e-customer satisfaction in SA. Specifically, the study examined if website a...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Marketing Management, University of South Africa
2024-11-01
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| Series: | The Retail and Marketing Review |
| Subjects: | |
| Online Access: | https://retailandmarketingreview.co.za/wp-content/uploads/2024/11/RMR20-2-18-32.pdf |
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