Cultural Globalization in the Context of International Business

Beyond locating meanings of globalization, and their connection to those of culture and cultural environment of international affairs, in this paper we propose to analyze the significance of this connection as the main motivation for research. Initially, the primary theory of international economic...

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Bibliographic Details
Main Author: Monica COJOCARU
Format: Article
Language:English
Published: Editura ASE 2011-12-01
Series:Revista de Management Comparat International
Subjects:
Online Access:https://www.rmci.ase.ro/no12vol5/15.pdf
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