Contribution à la validation initiale de la Grille d’observation d’un message de santé (GOMS)

The efficiency of different strategies that promote health is narrowly linked to the efficiency of the messages transmitted. Until today, few efforts have been made to create a model that is practical and easily used by practitioners in promoting efficient messages about health. Witte (1992) propose...

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Bibliographic Details
Main Author: Denise Moreau
Format: Article
Language:fra
Published: Université Laval 2003-10-01
Series:Communication
Subjects:
Online Access:https://journals.openedition.org/communication/4670
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