E-commerce among grain traders and its impact on marketing
The study investigated the determinants of adopting E-commerce among maize traders, focusing on the Savings Grains App. E-commerce implications on marketing effectiveness and the value co-creation opportunities were also analyzed. Primary data was sourced from 130 maize traders. Descriptive statisti...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-01-01
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| Series: | Sustainable Technology and Entrepreneurship |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2773032824000208 |
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