Unveiling the Potential and Significance of Marketing Research in the Nigerian Banking Industry

Unveiling the Potential and Significance of Marketing Research in the Nigerian Banking Industry

This research aims to assess the significance of marketing research within the Nigerian banking sector. The study pursues the following objectives: First, to appraise the potential of marketing research as a gauge for a firm's advancement; second, to examine if marketing research contributes t...

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Bibliographic Details
Main Authors: Oshireku Vincent Onivefu, Omuya Stephen Onivefu, Adaviriku John Onivefu, Zainab Oyioza Onivefu, Oziofu Blessing Onivefu, Abosede Mary Latinwo
Format: Article
Language:English
Published: University Library System, University of Pittsburgh 2024-11-01
Series:Emerging Markets Journal
Subjects:
Marketing
Marketing Research
Banking Products
Customer Satisfaction
Nigeria
Online Access:http://emaj.pitt.edu/ojs/emaj/article/view/303
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