Graph-Based Approach for Industrial Market Segmentation Using Financial Transaction Network Structure and Firm’s Attribute
Market segmentation is a challenging and necessary task for improving marketing strategies and allocating resources effectively in a complex scenario of industrial or business-to-business (B2B) markets. Most of the traditional methods have not provided comprehensive and detailed guidelines for proce...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2025-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/10843198/ |
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