Perilaku Konsumsi Impulsive Buying Perspektif Imam Al-Ghazali

Satisfaction in fulfilling all needs becomes a measure of one's happiness. The term that appears lately is "I'm shopping, then I'm there" (Emo Ergo Sum), as an affirmation of human existence that is sometimes without reason. Shopping is an endless human need. Consumption beh...

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Main Author: Cucu Komala
Format: Article
Language:English
Published: UIN Sunan Gunung Djati Bandung 2019-01-01
Series:Jurnal Perspektif
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Online Access:http://www.perspektif.uinsgd.ac.id/index.php/JP/article/view/31
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author Cucu Komala
author_facet Cucu Komala
author_sort Cucu Komala
collection DOAJ
description Satisfaction in fulfilling all needs becomes a measure of one's happiness. The term that appears lately is "I'm shopping, then I'm there" (Emo Ergo Sum), as an affirmation of human existence that is sometimes without reason. Shopping is an endless human need. Consumption behavior is no longer to meet needs but as a lifestyle or way of life. Herein lies the consumption in the sense of changing the consumption that is "needed" into consumption that is "desirable". A person's motivation to spend is no longer to fulfill basic human needs, but rather their identity. This proves that the culture of consumerism has changed the pattern of human life today. Impulsive buying or unplanned purchas behaviors in the sense of unplanned purchases that lead to irrationalism are commonplace. This paper aims to conduct an in-depth analysis of consumer behavior of modern impulsive buying according to Islamic views, in this case the author specifically reviews the economic thinking of Al-Gazali priests. The conclusion of this study is to lay the foundation of the life of a Muslim in achieving the goal of salvation in the afterlife. As for one way to achieve the goal of the Hereafter by carrying out consumption activities based on Islamic sharia.
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institution Kabale University
issn 2549-7111
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publishDate 2019-01-01
publisher UIN Sunan Gunung Djati Bandung
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series Jurnal Perspektif
spelling doaj-art-69121242377640539a16888c2d11af4e2025-01-11T03:02:06ZengUIN Sunan Gunung Djati BandungJurnal Perspektif2549-71112549-712X2019-01-012224826610.15575/jp.v2i2.3128Perilaku Konsumsi Impulsive Buying Perspektif Imam Al-GhazaliCucu Komala0UIN BandungSatisfaction in fulfilling all needs becomes a measure of one's happiness. The term that appears lately is "I'm shopping, then I'm there" (Emo Ergo Sum), as an affirmation of human existence that is sometimes without reason. Shopping is an endless human need. Consumption behavior is no longer to meet needs but as a lifestyle or way of life. Herein lies the consumption in the sense of changing the consumption that is "needed" into consumption that is "desirable". A person's motivation to spend is no longer to fulfill basic human needs, but rather their identity. This proves that the culture of consumerism has changed the pattern of human life today. Impulsive buying or unplanned purchas behaviors in the sense of unplanned purchases that lead to irrationalism are commonplace. This paper aims to conduct an in-depth analysis of consumer behavior of modern impulsive buying according to Islamic views, in this case the author specifically reviews the economic thinking of Al-Gazali priests. The conclusion of this study is to lay the foundation of the life of a Muslim in achieving the goal of salvation in the afterlife. As for one way to achieve the goal of the Hereafter by carrying out consumption activities based on Islamic sharia.http://www.perspektif.uinsgd.ac.id/index.php/JP/article/view/31impulsive buying, al-ghazali, consumption principle in islam
spellingShingle Cucu Komala
Perilaku Konsumsi Impulsive Buying Perspektif Imam Al-Ghazali
Jurnal Perspektif
impulsive buying, al-ghazali, consumption principle in islam
title Perilaku Konsumsi Impulsive Buying Perspektif Imam Al-Ghazali
title_full Perilaku Konsumsi Impulsive Buying Perspektif Imam Al-Ghazali
title_fullStr Perilaku Konsumsi Impulsive Buying Perspektif Imam Al-Ghazali
title_full_unstemmed Perilaku Konsumsi Impulsive Buying Perspektif Imam Al-Ghazali
title_short Perilaku Konsumsi Impulsive Buying Perspektif Imam Al-Ghazali
title_sort perilaku konsumsi impulsive buying perspektif imam al ghazali
topic impulsive buying, al-ghazali, consumption principle in islam
url http://www.perspektif.uinsgd.ac.id/index.php/JP/article/view/31
work_keys_str_mv AT cucukomala perilakukonsumsiimpulsivebuyingperspektifimamalghazali