A blockchain-based platform for incentivizing customer reviews in the grocery industry
Nowadays, user-generated content is pivotal for many companies: people trust other customers' opinions more than any brand advertisement. Brands are aware of this and try to promote and motivate their customers to create high-quality content. However, this way of operating is still at an early...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-12-01
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| Series: | Blockchain: Research and Applications |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2096720924000393 |
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