Factors influencing muslims’ purchase intention of halal-certified over-the-counter (OTC) medicines in Bekasi, Indonesia

Self-medication in Indonesia has recently increased; consumers can easily purchase non-prescription medicines, many people use over-the-counter (OTC) medicines as an alternative for self-medication. In this study, the researchers have chosen to address the gap in the literature pertaining to purchas...

Full description

Saved in:
Bibliographic Details
Main Authors: Fitry Oktavia Fatmi, Anis Najiha Ahmad, Betania Kartika Muflih
Format: Article
Language:English
Published: Universitas Airlangga 2024-06-01
Series:Journal of Halal Product and Research
Online Access:https://e-journal.unair.ac.id/JHPR/article/view/50793
Tags: Add Tag
No Tags, Be the first to tag this record!