Causal effect of lottery promotions on post-win payments: Evidence from a large field experiment
This study aims to investigate how different incentive sizes in multi-shot lottery promotions, including large and small prizes, influence subsequent consumer payments. Multi-shot lottery promotions allow repeated opportunities to win incentives and are widely used across various industries. Underst...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2025-06-01
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| Series: | Innovative Marketing |
| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22316/IM_2025_02_Kubota.pdf |
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