User acceptance of AI voice assistants in Jordan’s telecom industry

Purpose:: This study aims to understand factors influencing consumer acceptance of artificial intelligence (AI) voice assistants used in customer support within telecom companies in Jordan. Methodology:: A survey was conducted involving 248 individuals who have experience with telecom support servic...

Full description

Saved in:
Bibliographic Details
Main Authors: Mousa Al-Kfairy, Dheya Mustafa, Ahmed Al-Adaileh, Samah Zriqat, Obsa Sendaba
Format: Article
Language:English
Published: Elsevier 2024-12-01
Series:Computers in Human Behavior Reports
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2451958824001544
Tags: Add Tag
No Tags, Be the first to tag this record!