The Effect of Promotion, Ease of Transaction, and Trust on Purchase Decision of Shopee Pay Later Users
This research is done with the purpose of analyzing the effect of promotion, ease of transaction, and trust on purchase decision of Shopee Pay Later users as payment method. The cause of doing research towards Shopee Pay Later is there is the increase of Shopee Pay Later users that are influenced b...
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Ciputra Surabaya
2022-12-01
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| Series: | Jurnal Performa |
| Online Access: | https://journal.uc.ac.id/index.php/performa/article/view/3063 |
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