THE CONSUMPTION PREFERENCES OF THE REPUBLIC OF MOLDOVA POPULATION REGARDING WINES AND ALCOHOLIC BEVERAGES

The wine market is a mature market strongly affected by favorable or unfavorable developments in the eating habits and purchasing behavior of consumers. In order to establish promotion policies and priority marketing strategies, it would be to establish the profile of the consumer from the target gr...

Full description

Saved in:
Bibliographic Details
Main Authors: COVACI, Ecaterina, MINDRU, Anastasia
Format: Article
Language:English
Published: Technical University of Moldova 2023-07-01
Series:Journal of Social Sciences
Subjects:
Online Access:https://press.utm.md/index.php/jss/article/view/2023-6-2-04/04-pdf
Tags: Add Tag
No Tags, Be the first to tag this record!